About Us

Originally founded in 1929 in Jamestown, New York, as Ulrich Wholesale Florist by brothers Fred and Walt Ulrich, our company was built on grit, resourcefulness, and a deep commitment to the floral trade. In the early days, Fred and Walt spent weeks on end picking wild Mountain Laurel in the hills of West Virginia before returning to Jamestown, one brother heading west to serve florists in Cleveland, and the other heading north to Buffalo. Following Fred's passing, the company faced a critical crossroads. Determined to keep the business going, Walt partnered with Bud Gustafson to purchase the operations and preserve its legacy, renaming the business BW (Bud & Walt), the name our customers know and trust today. Now in our third generation of Ulrich family leadership, that same founder’s mentality drives everything we do. While our roots remain firmly planted in Jamestown, our reach spans the globe. What began as a regional green route has evolved into a premier importer of top-tier fresh-cut flowers from leading international growers, specializing in the essential everyday stems florists rely on most, complemented by an extensive catalog of quality hard goods and floral supplies. We operate with a personal, family-first approach, small enough to provide the attentive, exceptional service you deserve, yet large enough to source the global products and volume you rely on every day. Nearly a century later, our mission remains focused on what matters most: keeping your coolers full, providing unbeatable service, and sourcing the best value and highest quality products for your shop. We would love the opportunity to be a trusted partner for you and your business. We know the floral industry because we’ve lived it for nearly 100 years, thank you for letting us be part of yours.